Market analysis - Aydınlı Group
AuthorÖney, Çağlayan Özgür
MetadataShow full item record
CitationÖney, ÇÖ. (2017). Maret analysis - Aydınlı Group, MEF Üniversitesi Fen Bilimleri Enstitüsü, İstanbul, Türkiye
In this paper, we have analyzed the purchase transaction data of Aydınlı Group. Aydınlı offers their customers diverse set of products by providing Polo, Cacharel and Pierre Cardin brands on both retail and online store. The million dollar question that we seek an answer in our research is "can we determine the purchase pattern of customers?".