• Kurumsal sosyal sorumluluk çalışmalarında marka uyumu ve algılanan sosyal ikiyüzlülük 

  Tosun, Petek; Elif Güner (Pamukkale Üniversitesi, 2021)

  Artan çevresel sorunlar, küresel krizler ve sosyal problemler nedeniyle, işletmelerin kurumsal sosyal sorumluluk (KSS) faaliyetleri çok önemli hale gelmiştir. Diğer taraftan, işletmenin faaliyet alanı ile KSS çabaları ...

• Corporate social responsibility disclosure on the websites of coffee chains in Turkey 

  Tosun, Petek (Emerald, 2021)

  Abstract Purpose – Coffee is among the primary products that attract the public attention to the social and environmental responsibilities of companies. Coffee shops have a big carbon footprint because of their ...

• Corporate social responsibility communication of banks in the first days of the Covid-19 pandemic in Turkey 

  Tosun, Petek (2021)

  The purpose of this study is to examine corporate social responsibility (CSR) communication and the ways the pandemic changed CSR communication of banks on social media at the beginning of the COVID-19 pandemic in Turkey. ...

• Consumer complaining behavior in hospitality management 

  Tosun, Petek; Sezgin, Selime; Uray, Nimet (Taylor & Francis, 2021)

  The purpose of this study is to investigate the impacts of assertiveness, aggressiveness, and perceived risks on consumer complaining behavior (CCB) in the tourism and hospitality sector. This research utilized a quantitative ...

• Voluntary simplicity: a content analysis of consumer comments 

  Tosun, Petek; Selime Sezgin (Emerald, 2021)

  Purpose - The voluntary simplification (VS) movement has stemmed from Western societies and gained momentum in the 1980s, but the trend has failed to become a primary perspective for most consumers. The accompanying ...

• Exploring elderly customer-employee rapport in services: Managerial and social implications 

  Tosun, Petek (IGI Global, 2021)

  The increasing share of older people in the population has influenced the economic and social life and services sectors. Banking services are integrated into almost all of the daily transactions and inevitable for older ...

• Exploring elderly customer-employee rapport in services: Managerial and social implications 

  Tosun, Petek (2021)

  The increasing share of older people in the population has influenced the economic and social life and services sectors. Banking services are integrated into almost all of the daily transactions and inevitable for older ...

• The impact of marketing on the business performance of companies: A literature review 

  Köylüoğlu, A. Selçuk; Tosun, Petek; Doğan, Mesut (2021)

  The technology-based global competition environment that pushes businesses to constructive transformation in order to ensure customer satisfaction has further increased the importance of marketing capabilities in business ...

• Corporate social responsibility in the food industry from a marketing perspective. 

  Tosun, Petek; Selçuk Köylüoğlu (Livre de Lyon, 2020)

  Rapid developments in technology, the increase in the world population, environmental degradation, pandemics, and various social problems have led to a different perception and understanding of marketing. Marketing has ...

• The impact of brand trust and mood on consumer complaining behavior 

  Tosun, Petek (2020)

  Managing consumer complaints is essential in the competitive business environment. Various personal or situational factors can influence consumer complaining behavior. Marketing managers must understand these factors well ...

• SOSYAL MEDYA ETKİNLİĞİNİN ÖLÇÜMÜ: FİRMALARIN TWITTER KULLANIMINA İLİŞKİN BİR İNCELEME 

  Ayan, Büşra; Can, Mustafa; Gürsoy, Umman Tuğba (Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü, 2020)

  Bu çalışmanın amacı farklı sektörlerde faaliyet gösteren lider rakip firmaların sosyal medya etkinliklerinin ölçülmesidir. Bu kapsamda, 2018 Şubat ayı boyunca Twitter kullanıcılarının kozmetik, pazaryeri ve elektronik ...

• Numerical averaging in mice 

  Gür, Ezgi; Duyan, Yalcın Akın; Balcı, Fuat (Springer, 2020)

  Rodents can be trained to associate different durations with different stimuli (e.g., light/sound). When the associated stimuli are presented together, maximal responding is observed around the average of individual durations ...

• Can managers become entrepreneurs? A moderated mediation model of entrepreneurial intention 

  Karadağ, Hande; Şahin, Faruk (John Wiley and Sons, 2020)

  This study investigates the role of entrepreneurial knowledge on the formation of entrepreneurial intentions in a sample of 190 middle‐level managers by extending the theory of planned behaviour (TPB). Findings indicate ...

• CRM in retail banking from salespeople’s perspective in the Covid-19 outbreak 

  Tosun, Petek (İKSAD, 2020)

  The new coronavirus disease (COVID-19), which has stemmed in December 2019, has been declared as a pandemic by the World Health Organization in March 2020 and turned into a global health crisis (Liu et al., 2020). Besides ...

• Customer relationship management in the COVID-19 outbreak from a salesperson perspective 

  Tosun, Petek (2020)

  The new coronavirus disease (Covid-19) has led to an unpredictable change in business and social life. Many institutions shifted to remote working to reduce the possibility of contagion in the workplace. Banks, which are ...

• Brand trust for digital-only bank brands: consumer insights from an emerging market 

  Tosun, Petek (ATLAS, 2020)

  Financial services are increasingly evolving and moving towards digital service models. New technologies and the rapid diffusion of the internet are introducing new business models in the banking industry, by providing ...

• Meat substitutes in sustainability context: A content analysis of consumer attitudes 

  Tosun, Petek; Yanar Gürce, Merve; Sezgin, Selime; Uray, Nimet (Routledge, 2020)

  Food consumption affects the environment because it requires the usage of water, land, and oil resources. In particular, the consumption of red meat is associated with sustainability issues. Replacing meat with plant-based ...

• Covid-19 Sonrası Yükseköğretim 

  Erkut, Erhan (Deomed, 2020)

  Covid-19 salgınının en çok etkilediği sektörlerden birisi, yükseköğretim oldu. Neredeyse dünyadaki tüm okullar yüzyüze eğitime kapatıldı ve 2 milyara yakın öğrenci birdenbire zorunlu olarak çevrimiçi (online) eğitime geçti. ...

• Sosyal medya madenciliği ile firmaların twitter verilerinin incelenmesi 

  Ayan, Büşra; Can, Mustafa; Gürsoy, Umman Tuğba (2019)

  Bu çalışma, farklı sektörlerde faaliyet gösteren rakip firmaların Twitter verilerini analiz ederek, firmaların Twitter verilerinin firmalara göre anlamlı bir uyum gösterip göstermediğinin tespit edilmesini, firmaların ...

• Supervisor and customer-driven stressors to predict silence and voice motives: mediating and moderating roles of anger and self-control 

  Muhammad Kashif; Merve Yanar Gürce; Tosun, Petek; Shanika Wijenayake (Taylor & Francis, 2020)

  This study aims to investigate communicative deviance among front line employees (FLEs) as a consequence of supervisor and customer mistreatment. The emotion of anger as a mediator while self-control as a moderator is ...

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