• User-generated and brand-generated content as indicators of university brand personality and business strategy 

  Karadağ, Hande; Tosun, Petek; Ayan, Büşra (Routledge, 2022)

  The rising competition and social media usage increased the importance of university brand personality and strategic marketing in higher education. This study explores the interrelationships between brand-generated content ...

• Sistem çaresiz eğitim sizde 

  Erkut, Erhan (Doğan Kitap, 2022)

  Y ve Z kuşakları, kitlesel eğitim modelini aktif olarak reddediyorlar. "Kanımca 21. yüzyıl için alternatif eğitim modelleri yakında ortaya çıkacak. Eğitimin geçmişe göre en çok belirsizlik içerdiği bu çağda çocukları dünde ...

• Üniversite seçerken 

  Erkut, Erhan (Optimist Yayım Dağıtım, 2017)

  30 yılı aşkın akademik hayatı boyunca yurtiçi ve yurtdışı üniversitelerde dekanlık ve rektörlük dahil yönetici kadrolarında çalışarak eğitim sistemi ve paydaşları hakkında deneyim kazanan Erhan Erkut, öğretim üyeliği yapmayı ...

• Fostering equality in education: The blockchain business model for higher education (BBM-HE) 

  Turan, S. Semen (MDPI, 2022)

  This paper seeks to address which business model in higher education that fosters SDG 4, is adequate for the post-pandemic period. To that end, it introduces the “Blockchain Business Model for Higher Education” (BBM-HE) ...

• Minimum cost delivery of multi-item orders in e-commerce logistics 

  Akyüz, M. Hakan; Muter, İbrahim; Erdoğan, Güneş; Laportece, GilberT (Elsevier, 2022)

  We solve a delivery problem arising in e-commerce logistics. We consider a retailer with an online store and a network of stores operating in an omni-channel strategy. The fulfillment decision for an online order, which ...

• Social media marketing of brands in the COVID-19 pandemic: Exploring the crisis-related content 

  Tosun, Petek (IGI Global, 2022)

  This chapter explores the social media marketing communication of brands in the first days of the novel coronavirus (COVID-19) outbreak within the theoretical framework provided by signaling theory. The social media content ...

• The ethical shortlisting problem 

  Erdoğan, Güneş (Elsevier, 2022)

  Hiring is a fundamental, frequent activity for all organizations. Hiring decisions have been reported to be subject to conscious and unconscious biases in the literature. The field of Computational Ethics aims to quantify ...

• Locus of control, need for achievement, and entrepreneurial intention: A moderated mediation model 

  Uysal, Şenay Karakuş; Karadağ, Hande; Tuncer, Büşra; Şahin, Faruk (Elsevier, 2021)

  Applying social cognitive career theory (Lent, Brown, & Hackett, 2002) to entrepreneurship, this paper addresses the effects of locus of control and need for achievement on entrepreneurial intentions, and whether the effects ...

• Kurumsal sosyal sorumluluk çalışmalarında marka uyumu ve algılanan sosyal ikiyüzlülük 

  Tosun, Petek; Elif Güner (Pamukkale Üniversitesi, 2021)

  Artan çevresel sorunlar, küresel krizler ve sosyal problemler nedeniyle, işletmelerin kurumsal sosyal sorumluluk (KSS) faaliyetleri çok önemli hale gelmiştir. Diğer taraftan, işletmenin faaliyet alanı ile KSS çabaları ...

• Corporate social responsibility disclosure on the websites of coffee chains in Turkey 

  Tosun, Petek (Emerald, 2021)

  Abstract Purpose – Coffee is among the primary products that attract the public attention to the social and environmental responsibilities of companies. Coffee shops have a big carbon footprint because of their ...

• Corporate social responsibility communication of banks in the first days of the Covid-19 pandemic in Turkey 

  Tosun, Petek (2021)

  The purpose of this study is to examine corporate social responsibility (CSR) communication and the ways the pandemic changed CSR communication of banks on social media at the beginning of the COVID-19 pandemic in Turkey. ...

• Consumer complaining behavior in hospitality management 

  Tosun, Petek; Sezgin, Selime; Uray, Nimet (Taylor & Francis, 2021)

  The purpose of this study is to investigate the impacts of assertiveness, aggressiveness, and perceived risks on consumer complaining behavior (CCB) in the tourism and hospitality sector. This research utilized a quantitative ...

• Voluntary simplicity: a content analysis of consumer comments 

  Tosun, Petek; Selime Sezgin (Emerald, 2021)

  Purpose - The voluntary simplification (VS) movement has stemmed from Western societies and gained momentum in the 1980s, but the trend has failed to become a primary perspective for most consumers. The accompanying ...

• Exploring elderly customer-employee rapport in services: Managerial and social implications 

  Tosun, Petek (IGI Global, 2021)

  The increasing share of older people in the population has influenced the economic and social life and services sectors. Banking services are integrated into almost all of the daily transactions and inevitable for older ...

• The impact of marketing on the business performance of companies: A literature review 

  Köylüoğlu, A. Selçuk; Tosun, Petek; Doğan, Mesut (2021)

  The technology-based global competition environment that pushes businesses to constructive transformation in order to ensure customer satisfaction has further increased the importance of marketing capabilities in business ...

• Corporate social responsibility in the food industry from a marketing perspective. 

  Tosun, Petek; Selçuk Köylüoğlu (Livre de Lyon, 2020)

  Rapid developments in technology, the increase in the world population, environmental degradation, pandemics, and various social problems have led to a different perception and understanding of marketing. Marketing has ...

• The impact of brand trust and mood on consumer complaining behavior 

  Tosun, Petek (2020)

  Managing consumer complaints is essential in the competitive business environment. Various personal or situational factors can influence consumer complaining behavior. Marketing managers must understand these factors well ...

• Sosyal medya etkinliğinin ölçümü: Firmaların Twitter kullanımına ilişkin bir inceleme 

  Ayan, Büşra; Can, Mustafa; Gürsoy, Umman Tuğba (Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü, 2020)

  Bu çalışmanın amacı farklı sektörlerde faaliyet gösteren lider rakip firmaların sosyal medya etkinliklerinin ölçülmesidir. Bu kapsamda, 2018 Şubat ayı boyunca Twitter kullanıcılarının kozmetik, pazaryeri ve elektronik ...

• Numerical averaging in mice 

  Gür, Ezgi; Duyan, Yalcın Akın; Balcı, Fuat (Springer, 2020)

  Rodents can be trained to associate different durations with different stimuli (e.g., light/sound). When the associated stimuli are presented together, maximal responding is observed around the average of individual durations ...

• Can managers become entrepreneurs? A moderated mediation model of entrepreneurial intention 

  Karadağ, Hande; Şahin, Faruk (John Wiley and Sons, 2020)

  This study investigates the role of entrepreneurial knowledge on the formation of entrepreneurial intentions in a sample of 190 middle‐level managers by extending the theory of planned behaviour (TPB). Findings indicate ...

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