Browsing by Author "Demircioğlu, Esin Tuna"

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Unlocking the neural mechanisms of consumer loan evaluations: An fNIRS and mlbased consumer neuroscience study

Çakar, Tuna; Son, Semen; Girişken, Yener; Demircioğlu, Esin Tuna; Sayar, Alperen; Ertuğrul, Seyit; Filiz, Gözde (2023)

This study conducted a comprehensive exploration of the neurocognitive processes underlying consumer credit decision-making using cutting-edge techniques from neuroscience and artificial intelligence (AI). Employing ...