Browsing by Author "Filiz, Gözde"

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Alternative Data Sources and Psychometric Scales Supported Credit Scoring Models

Filiz, Gözde; Nicat, Şahin; Şahin, Türkay; Özvural, Özden Gebizlioğlu; Çakar, Tuna (IEEE, 2023)

This study aims to evaluate individuals with limited access to banking services and enhance credit scoring models with alternative data sources. A psychometric-based credit scoring model was developed and tested. Despite ...
Analyzing consumer behavior: the impact of retro music in advertisements on a chocolate brand and consumer engagement

Filiz, Gözde; Çakar, Tuna; Soyaltın, Tuğçe Ezgi; Girişken, Yener; Türkyılmaz, Ceyda Aysuna (IEEE, 2023)

This study presents research utilizing binary classification models to analyze consumer behaviors such as chocolate consumption and retro music ad viewing. Retro music, with its potential to evoke nostalgic feelings in ...
Classification of Altruistic Punishment Decisions by Optical Neuroimaging and Machine Learning Methods

Çakar, Tuna; Filiz, Gözde; Şahin, Türkay; Akyürek, Güçlü; Erözden, Ozan (IEEE, 2023)

Altruistic punishment (third-party punishment) is important in terms of maintaining social norms and promoting prosocial behavior. This study examined data obtained using the near infrared spectroscopy (fNIRS) method to ...