Browsing by Author "Gürvardar, İrfan"
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The use of neurometric and biometric research methods in understanding the user experience during product search of first-time buyers in E-commerce -- Conference Paper
Çakar, Tuna; Rızvanoğlu, Kerem; Öztürk, Özgürol; Zengin Çelik, Deniz; Gürvardar, İrfan (Springer, 2017)Understanding user experience (UX) during e-commerce has been a relatively important research area especially in the last decade. The use of conventional methods in UX such as task-observation, in-depth interviews and ...
