Browsing by Author "Girişken, Yener"
Now showing items 1-7 of 7
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Analyzing consumer behavior: the impact of retro music in advertisements on a chocolate brand and consumer engagement
Filiz, Gözde; Çakar, Tuna; Soyaltın, Tuğçe Ezgi; Girişken, Yener; Türkyılmaz, Ceyda Aysuna (IEEE, 2023)This study presents research utilizing binary classification models to analyze consumer behaviors such as chocolate consumption and retro music ad viewing. Retro music, with its potential to evoke nostalgic feelings in ... -
Consumer neuroscience perspective for brands: how do brands influence our brains?
Çakar, Tuna; Girişken, Yener (IGI Global, 2020)Neuroscientific tools have increasingly been used by marketing practitioners and researchers to understand and explain several different questions that have been issued for a specific company or a general understanding. ... -
Curvature effect on aesthetic perception
Demircioğlu, Tuna Esin; Çakar, Tuna; Girişken, Yener (Cognitive Science Society, 2022)Aesthetic perception is an inseparable part of the decision-making process in daily life. It also is an important partof the beauty and therefore tastes. The determination of preferences is directly related to the subregions ... -
An exploratory study on the effect of contour types on decision making via optic brain imaging method (fNIRS)
Demircioglu, Esin Tuna; Girişken, Yener; Çakar, Tuna (eScholarship, 2023)Decision-making is a combination of our positive anticipations from the future with the contribution of our past experiences, emotions, and what we perceive at the moment. Therefore, the cues perceived from the environment ... -
fNIRS ve makine öğrenmesi ile beğeni tahmini: Öznitelik indirgeme yöntemlerinin karşılaştırılması
Köksal, Mehmet Yiğit; Çakar, Tuna; Tuna, Esin; Girişken, Yener (IEEE, 2022)Davranışsal örüntüleri tespit etmede genel olarak kullanılan fMRI yöntemi pahalı ve pratik olmayan özellikleriyle dikkat çekmektedir. Buna karşın yakın kızılötesi spektroskopi (fNIRS) yöntemi daha ucuz ve portatif özelliklere ... -
Prediction of Loan Decisions with Optical Neuroimaging (fNIRS) and Machine Learning
Çakar, Tuna; Son Turan, Semen; Sayar, Alperen; Girişken, Yener; Ertuğrul, Seyit (IEEE, 2023)The successful applications of neuroscientific methods and artificial learning approaches have increased in applied fields such as economics, marketing, and finance in the last decade. In this study, a prediction model was ... -
Siyasal parti liderlerine ilişkin seçmen algısının beyin görüntüleme yöntemiyle ölçülmesi üzerine pilot bir araştırma
Çakar, Tuna; Girişken, Yener; Erdoğan, Çağdan (2021)Siyasi partilerin ve parti liderlerinin seçmen tarafından nasıl algılandığı sorusu siyasi pazarlama araştırma konularının başında gelen sorulardan biridir. Son dönemde pazarlama araştırmalarında beyin görüntüleme yöntemleri ...
