Browsing by Author "Ozkan, Burcu"
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Customer segmentation using RFM analysis: Real case application on a fuel company
Ucal Sarı, İrem; Sergi, Duygu; Ozkan, Burcu (Emerald Publishing Limited., 2020)Customer segmentation is an important research area that helps organizations to improve their services according to customer needs. With the increased information that shows customer attitudes, it is much easier and also ...