Browsing by Author "Tosun, Petek"
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Alkollü içki sektöründe kurumsal sosyal sorumluluk çalışmaları
Çokcoşkun, Güneş (MEF Üniversitesi Sosyal Bilimler Enstitüsü, 2019)Kurumsal sosyal sorumluluk (KSS) kavramını gönüllülük esası temeliyle yola çıkan herhangi bir firmanın çevreye karşı etik ve sorumlu davranması, karar alması ve uygulaması olarak tanımlayabiliriz. Karşımıza ilk olarak ... -
Brand trust for digital-only bank brands: consumer insights from an emerging market
Tosun, Petek (ATLAS, 2020)Financial services are increasingly evolving and moving towards digital service models. New technologies and the rapid diffusion of the internet are introducing new business models in the banking industry, by providing ... -
Consumer complaining behavior in hospitality management
Tosun, Petek; Sezgin, Selime; Uray, Nimet (Taylor & Francis, 2021)The purpose of this study is to investigate the impacts of assertiveness, aggressiveness, and perceived risks on consumer complaining behavior (CCB) in the tourism and hospitality sector. This research utilized a quantitative ... -
Corporate social responsibility communication of banks in the first days of the Covid-19 pandemic in Turkey
Tosun, Petek (2021)The purpose of this study is to examine corporate social responsibility (CSR) communication and the ways the pandemic changed CSR communication of banks on social media at the beginning of the COVID-19 pandemic in Turkey. ... -
Corporate social responsibility disclosure on the websites of coffee chains in Turkey
Tosun, Petek (Emerald, 2021)Abstract Purpose – Coffee is among the primary products that attract the public attention to the social and environmental responsibilities of companies. Coffee shops have a big carbon footprint because of their ... -
Corporate social responsibility in the food industry from a marketing perspective.
Tosun, Petek; Selçuk Köylüoğlu (Livre de Lyon, 2020)Rapid developments in technology, the increase in the world population, environmental degradation, pandemics, and various social problems have led to a different perception and understanding of marketing. Marketing has ... -
CRM in retail banking from salespeople’s perspective in the Covid-19 outbreak
Tosun, Petek (İKSAD, 2020)The new coronavirus disease (COVID-19), which has stemmed in December 2019, has been declared as a pandemic by the World Health Organization in March 2020 and turned into a global health crisis (Liu et al., 2020). Besides ... -
Customer relationship management in the COVID-19 outbreak from a salesperson perspective
Tosun, Petek (2020)The new coronavirus disease (Covid-19) has led to an unpredictable change in business and social life. Many institutions shifted to remote working to reduce the possibility of contagion in the workplace. Banks, which are ... -
Destination personalities of Alacati and Ayvalik in Turkey: consumer perceptions of a summer holiday
Tosun, Petek; Merve Akar (2019)In 2018 summer, Alaçatı and Ayvalık have been listed among the top cities that are preferred as tourism destinations for local tourists. These destinations have been popular for tourists in the last decade and Turkish ... -
Exploring elderly customer-employee rapport in services: Managerial and social implications
Tosun, Petek (IGI Global, 2021)The increasing share of older people in the population has influenced the economic and social life and services sectors. Banking services are integrated into almost all of the daily transactions and inevitable for older ... -
Fi̇nansal hi̇zmetlerde kurumsal marka i̇maji ve marka güveni̇ni̇n bankacılık hi̇zmeti̇ alma ni̇yeti̇ne etki̇si̇
Selime Sezgin; Elif Börekçi (Ppad, 2019)Bu çalışmanın amacı, bireysel bankacılık hizmetlerinde kurumsal marka imajı ve marka güveninin bir bankadan hizmet alma niyeti üzerindeki etkisini incelemektir. Müşterilerin bankaya varlık emanet ettikleri yatırım ... -
The impact of brand trust and mood on consumer complaining behavior
Tosun, Petek (2020)Managing consumer complaints is essential in the competitive business environment. Various personal or situational factors can influence consumer complaining behavior. Marketing managers must understand these factors well ... -
The impact of marketing on the business performance of companies: A literature review
Köylüoğlu, A. Selçuk; Tosun, Petek; Doğan, Mesut (2021)The technology-based global competition environment that pushes businesses to constructive transformation in order to ensure customer satisfaction has further increased the importance of marketing capabilities in business ... -
Kurumsal sosyal sorumluluk çalışmalarında marka uyumu ve algılanan sosyal ikiyüzlülük
Tosun, Petek; Elif Güner (Pamukkale Üniversitesi, 2021)Artan çevresel sorunlar, küresel krizler ve sosyal problemler nedeniyle, işletmelerin kurumsal sosyal sorumluluk (KSS) faaliyetleri çok önemli hale gelmiştir. Diğer taraftan, işletmenin faaliyet alanı ile KSS çabaları ... -
Meat substitutes in sustainability context: A content analysis of consumer attitudes
Tosun, Petek; Yanar Gürce, Merve; Sezgin, Selime; Uray, Nimet (Routledge, 2020)Food consumption affects the environment because it requires the usage of water, land, and oil resources. In particular, the consumption of red meat is associated with sustainability issues. Replacing meat with plant-based ... -
Pazarlama biliminde duygu ve duygu durumu kavramları için baz alınmış teoriler
Tosun, Petek; Sezgin, Selime; Uray, Nimet (Tübitak Dergi Park, Özel Akademi, 2019)Günlük hayatın ve insan benliğinin ayrılmaz birer parçası olan duygular, pazarlama bilimi içerisinde çeşitli bağlamlarda çalışılmıştır. Bu makalenin amacı, duygu ve duygu durumu kavramlarının pazarlama bilimi içerisinde ... -
Social media marketing of brands in the COVID-19 pandemic: Exploring the crisis-related content
Tosun, Petek (IGI Global, 2022)This chapter explores the social media marketing communication of brands in the first days of the novel coronavirus (COVID-19) outbreak within the theoretical framework provided by signaling theory. The social media content ... -
Supervisor and customer-driven stressors to predict silence and voice motives: mediating and moderating roles of anger and self-control
Muhammad Kashif; Merve Yanar Gürce; Tosun, Petek; Shanika Wijenayake (Taylor & Francis, 2020)This study aims to investigate communicative deviance among front line employees (FLEs) as a consequence of supervisor and customer mistreatment. The emotion of anger as a mediator while self-control as a moderator is ... -
Unethical sales practices in retail banking
Tosun, Petek (Emerald, 2020)Purpose: This study examines the salesperson-driven unethical behavior toward consumers in the retail banking context. Design/methodology/approach: Consumer posts on an online social platform were analyzed using content ... -
User-generated and brand-generated content as indicators of university brand personality and business strategy
Karadağ, Hande; Tosun, Petek; Ayan, Büşra (Routledge, 2022)The rising competition and social media usage increased the importance of university brand personality and strategic marketing in higher education. This study explores the interrelationships between brand-generated content ...
