This study aims to evaluate individuals with limited access to banking services and enhance credit scoring models with alternative data sources. A psychometric-based credit scoring model was developed and tested. Despite ...

Altruistic punishment (third-party punishment) is important in terms of maintaining social norms and promoting prosocial behavior. This study examined data obtained using the near infrared spectroscopy (fNIRS) method to ...

Political neuromarketing is an interdisciplinary field that combines marketing, neuroscience, and psychology to understand voter behavior and political leader perception. This interdisciplinary field offers novel techniques ...

This study presents research utilizing binary classification models to analyze consumer behaviors such as chocolate consumption and retro music ad viewing. Retro music, with its potential to evoke nostalgic feelings in ...

This study conducted a comprehensive exploration of the neurocognitive processes underlying consumer credit decision-making using cutting-edge techniques from neuroscience and artificial intelligence (AI). Employing ...