Search
Now showing items 1-1 of 1
The use of neurometric and biometric research methods in understanding the user experience during product search of first-time buyers in E-commerce -- Conference Paper
(Springer, 2017)
Understanding user experience (UX) during e-commerce has been a relatively important research area especially in the last decade. The use of conventional methods in UX such as task-observation, in-depth interviews and ...
