Voice-overs are used extensively to increase the effectiveness of the TV ads especially in the last decade. The main purpose is to provide the brand message via a clear feature that will inevitably grab the attention of ...

Purpose This study aims to explore the plausibility of the functional near-infrared spectroscopy (fNIRS) methodology for neuromarketing applications and develop a neurophysiologically-informed model of purchasing behavior ...

The current study aims at contributing to the interpretation of the most prominent language-related ERP effects, N400 and P600, by investigating how neural responses to congruent and incongruent sentence endings vary, when ...

Because of its non-invasive nature, one of the most commonly used event-related potentials in brain -computer interface (BCI) system designs is the P300 electroencephalogram (EEG) signal. The fact that the P300 response ...

Skin cancer is one of the most dangerous cancer types in the world. Like any other cancer type, early detection is the key factor for the patient's recovery. Integration of artificial intelligence with medical image ...