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The Use of Neurometric and Biometric Research Methods in Understanding the User Experience of First-Time Buyers in E-Commerce -- Book Chapter 94
(Elsevier, 2018)
User experience (UX) research has attracted increasing attention especially in the last decade as the demand for online shopping has increased by 30.7% from 2014 to 2015 in Turkey. The traditional methods including ...
Detecting the effect of voice-over in tv ads via optic brain imaging (fnirs) and in-depth interview methods
(2016)
Voice-overs are used extensively to increase the effectiveness of the TV ads especially in the last decade. The main purpose is to provide the brand message via a clear feature that will inevitably grab the attention of ...
An investigation of the neural correlates of purchase behavior through fNIRS
(2018)
Purpose This study aims to explore the plausibility of the functional near-infrared spectroscopy (fNIRS) methodology for neuromarketing applications and develop a neurophysiologically-informed model of purchasing behavior ...
Extracting, computing, coordination: what does a triphasic ERP pattern say about language processing?
(Elsevier, 2021)
The current study aims at contributing to the interpretation of the most prominent language-related ERP effects, N400 and P600, by investigating how neural responses to congruent and incongruent sentence endings vary, when ...
Siyasal parti liderlerine ilişkin seçmen algısının beyin görüntüleme yöntemiyle ölçülmesi üzerine pilot bir araştırma
(2021)
Siyasi partilerin ve parti liderlerinin seçmen tarafından nasıl algılandığı sorusu siyasi pazarlama araştırma konularının başında gelen sorulardan biridir. Son dönemde pazarlama araştırmalarında beyin görüntüleme yöntemleri ...
fNIRS ve makine öğrenmesi ile beğeni tahmini: Öznitelik indirgeme yöntemlerinin karşılaştırılması
(IEEE, 2022)
Davranışsal örüntüleri tespit etmede genel olarak kullanılan fMRI yöntemi pahalı ve pratik olmayan özellikleriyle dikkat çekmektedir. Buna karşın yakın kızılötesi spektroskopi (fNIRS) yöntemi daha ucuz ve portatif özelliklere ...
Customer segmentation and churn prediction via customer metrics
(IEEE, 2022)
Bu çalışmada faktoring sektöründe faaliyet gösteren müşterilerin geçmişte yapmış oldukları işlem hareketleri ve sahip oldukları risk, limit ve şirket verileri üzerinden, son işlem tarihlerinden sonra gelecek üç ay içerisinde ...
A new benchmark dataset for P300 ERP-based BCI applications
(Academic Press Inc Elsevier Science, 2023)
Because of its non-invasive nature, one of the most commonly used event-related potentials in brain -computer interface (BCI) system designs is the P300 electroencephalogram (EEG) signal. The fact that the P300 response ...
Classification of skin lesion images with deep learning approaches
(University of Latvia, 2022)
Skin cancer is one of the most dangerous cancer types in the world. Like any other cancer type, early detection is the key factor for the patient's recovery. Integration of artificial intelligence with medical image ...
The neural correlates of the effect of belief in free will on third-party punishment: An optical brain imaging (fNIRS) study
(Cognitive Science Society, 2022)
Third party punishment (TPP), or altruistic punishment, is specifically human prosocial behavior. TPP denotes the administration of a sanction to a transgressor by an individual that is not affected by the transgression. ...
