Siyasi partilerin ve parti liderlerinin seçmen tarafından nasıl algılandığı sorusu siyasi pazarlama araştırma konularının başında gelen sorulardan biridir. Son dönemde pazarlama araştırmalarında beyin görüntüleme yöntemleri ...

Davranışsal örüntüleri tespit etmede genel olarak kullanılan fMRI yöntemi pahalı ve pratik olmayan özellikleriyle dikkat çekmektedir. Buna karşın yakın kızılötesi spektroskopi (fNIRS) yöntemi daha ucuz ve portatif özelliklere ...

Aesthetic perception is an inseparable part of the decision-making process in daily life. It also is an important partof the beauty and therefore tastes. The determination of preferences is directly related to the subregions ...

Neuroscientific tools have increasingly been used by marketing practitioners and researchers to understand and explain several different questions that have been issued for a specific company or a general understanding. ...

Decision-making is a combination of our positive anticipations from the future with the contribution of our past experiences, emotions, and what we perceive at the moment. Therefore, the cues perceived from the environment ...

This study presents research utilizing binary classification models to analyze consumer behaviors such as chocolate consumption and retro music ad viewing. Retro music, with its potential to evoke nostalgic feelings in ...

This study conducted a comprehensive exploration of the neurocognitive processes underlying consumer credit decision-making using cutting-edge techniques from neuroscience and artificial intelligence (AI). Employing ...