Search
Now showing items 1-2 of 2
The Use of Neurometric and Biometric Research Methods in Understanding the User Experience of First-Time Buyers in E-Commerce -- Book Chapter 94
(Elsevier, 2018)
User experience (UX) research has attracted increasing attention especially in the last decade as the demand for online shopping has increased by 30.7% from 2014 to 2015 in Turkey. The traditional methods including ...
Consumer neuroscience perspective for brands: how do brands influence our brains?
(IGI Global, 2020)
Neuroscientific tools have increasingly been used by marketing practitioners and researchers to understand and explain several different questions that have been issued for a specific company or a general understanding. ...
