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dc.contributor.authorÇakar, Tuna
dc.contributor.authorRızvanoğlu, Kerem
dc.contributor.authorÖztürk, Özgürol
dc.contributor.authorÇelik, Deniz Zengin
dc.date.accessioned2019-03-18T13:04:26Z
dc.date.accessioned2019-03-19T13:47:37Z
dc.date.available2019-03-18T13:04:26Z
dc.date.available2019-03-19T13:47:37Z
dc.date.issued2018
dc.identifier.citationAkar, T., Rizvanoglu, K., Ozturk, O., Celik, D. Z., (January 2018). The use of neurometric and biometric research methods in understanding the user experience of first-time buyers in E-commerce. Neuroergonomics: The Brain at Work and in Everyday Life. 319 - 320.en_US
dc.identifier.isbn9780128119266
dc.identifier.isbn9780128119273en_US
dc.identifier.urihttps://hdl.handle.net/20.500.11779/1023
dc.identifier.urihttps://doi.org/10.1016/B978-0-12-811926-6.00094-4en_US
dc.description.abstractUser experience (UX) research has attracted increasing attention especially in the last decade as the demand for online shopping has increased by 30.7% from 2014 to 2015 in Turkey. The traditional methods including surveys/questionnaires, think-aloud procedures, and in-depth interviews have contributed greatly for understanding the problems during the use of shopping internet sites. On the other hand, the use of neuroscientific methods, such as biometrics and neurometrics, has also grabbed attention with the exciting idea of providing an objective means of understanding cognitive and affective processes during the user experience during online shopping. Despite significant/strong limitations, many researchers are interested in exploring actively its potential use in the field.en_US
dc.language.isoengen_US
dc.publisherElsevieren_US
dc.relation.ispartofNeuroergonomics: The Brain at Work and in Everyday Lifeen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectBiometricsen_US
dc.subjectCognitionen_US
dc.subjectFrontal alpha asymmetryen_US
dc.subjectNeurometricsen_US
dc.subjectOnline shoppingen_US
dc.subjectPurchasingen_US
dc.subjectUser experienceen_US
dc.titleThe Use of Neurometric and Biometric Research Methods in Understanding the User Experience of First-Time Buyers in E-Commerce -- Book Chapter 94en_US
dc.typebook chapteren_US
dc.departmentMühendislik Fakültesi, Bilgisayar Mühendisliği Bölümüen_US
dc.authoridTuna Çakar / 0000-0001-8594-7399en_US
dc.identifier.startpage319 - 320en_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.description.scopusid2-s2.0-85081297436en_US
dc.contributor.institutionauthorÇakar, Tuna
dc.identifier.doi10.1016/B978-0-12-811926-6.00094-4en_US
dc.identifier.scopusqualityN/Aen_US


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