Browsing İİSBF, İB, Kitap Bölümü Koleksiyonu by Language "eng"
Now showing items 1-19 of 19
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Compliance and reporting trends: essential strategies
(Springer, 2017)The digital age, with decreasing barriers to entry, paving the way for low-cost competition, saw an influx of new financial products and services globally. Soon the increasingly technology-driven financial landscape ... -
Corporate social responsibility in the food industry from a marketing perspective.
(Livre de Lyon, 2020)Rapid developments in technology, the increase in the world population, environmental degradation, pandemics, and various social problems have led to a different perception and understanding of marketing. Marketing has ... -
CRM in retail banking from salespeople’s perspective in the Covid-19 outbreak
(İKSAD, 2020)The new coronavirus disease (COVID-19), which has stemmed in December 2019, has been declared as a pandemic by the World Health Organization in March 2020 and turned into a global health crisis (Liu et al., 2020). Besides ... -
Emerging trends in the post-regulatory environment: the importance of instilling trust
(Springer International Publishing, 2017)The financial services industry is one of the most critical pillars of economic growth and sustainable development in any country. As such, the findings of the 2016 Edelman Trust Barometer, that measures trust in institutions ... -
Exploring elderly customer-employee rapport in services: Managerial and social implications
(IGI Global, 2021)The increasing share of older people in the population has influenced the economic and social life and services sectors. Banking services are integrated into almost all of the daily transactions and inevitable for older ... -
The impact of brand trust and mood on consumer complaining behavior
(2020)Managing consumer complaints is essential in the competitive business environment. Various personal or situational factors can influence consumer complaining behavior. Marketing managers must understand these factors well ... -
Increasing strategic competitiveness through innovation: the finance perspective
(Springer International Publishing, 2017)With the start of the new millenium, marked by the disruptive power of Internet technologies, it is almost commonly acknowledged that innovative firms grow faster and perform financially better than those who fail to rapidly ... -
An outlook of small and medium sized enterprise (SME) sector
(Emerald Group Publishing Limited, 2015)... -
Social media marketing of brands in the COVID-19 pandemic: Exploring the crisis-related content
(IGI Global, 2022)This chapter explores the social media marketing communication of brands in the first days of the novel coronavirus (COVID-19) outbreak within the theoretical framework provided by signaling theory. The social media content ... -
Strategic capital structure management in small and medium sized businesses
(Emerald Group Publishing Ltd., 2015)Strategic CapitalStructureManagement in Smalland Medium Sized businessesFormulation and implementation of strategic decisions have a cru-cial importance for every element of the financial managementprocess. However, it has ... -
Strategic financial management for small and medium sized companies conclusion
(Emerald Group Publishing Ltd., 2015)... -
Strategic financial management for small and medium sized companies introduction
(Emerald Group Publishing Limited, 2015)Research shows the majority of small businesses fail in their early years due to poor financial management, turning the dreams of many business owners and novice entrepreneurs into nightmares. This book serves as a guide ... -
Strategic financial management for small and medium sized companies preface
(Emerald Group Publishing Limited, 2015)... -
Strategic financial planning and forecasting in small and medium sized businesses
(Emerald Group Publishing Ltd., 2015)... -
Strategic financial reporting and control in small and medium sized businesses
(Emerald Group Publishing Ltd., 2015)... -
Strategic fixed-asset management (capital budgeting) in small and medium sized businesses
(Emerald Group Publishing Ltd., 2015)... -
Strategic international trade financing in small and medium sized businesses
(Emerald Group Publishing Ltd., 2015)... -
A strategic management approach to financial management practices in small and medium sized businesses
(Emerald Group Publishing Ltd., 2015)... -
Strategic working capital management in small and medium sized businesses
(Emerald Group Publishing Ltd., 2015)...
