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Meat substitutes in sustainability context: A content analysis of consumer attitudes

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info:eu-repo/semantics/openAccess

Date

2020

Author

Tosun, Petek
Yanar Gürce, Merve
Sezgin, Selime
Uray, Nimet

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Citation

Tosun, P., Yanar, M., Sezgin, S., & Uray, N. (2020, October 29). Meat Substitutes in Sustainability Context: A Content Analysis of Consumer Attitudes. Journal of International Food & Agribusiness Marketing. https://doi.org/10.1080/08974438.2020.1840475

Abstract

Food consumption affects the environment because it requires the usage of water, land, and oil resources. In particular, the consumption of red meat is associated with sustainability issues. Replacing meat with plant-based meat substitutes offers a useful way of reducing the burden that meat consumption places on the environment and dealing with issues regarding animal welfare. However, consumer acceptance of such products is low in some countries. The purpose of this paper is to clarify consumer attitudes toward meat substitutes and discuss them from a marketing perspective. The findings of this study, which are based on content analyses of web forums in Turkey, indicate that negative consumer perceptions can be categorized into three main dimensions: unhealthy, unusual, and tasteless. A marketing perceptive is used to dis- cuss the findings.

Source

Journal of International Food & Agribusiness Marketing

URI

https://doi.org/10.1080/08974438.2020.1840475
https://hdl.handle.net/20.500.11779/1368

Collections

  • İşletme Bölümü Koleksiyonu [104]
  • Scopus İndeksli Yayınlar Koleksiyonu [526]



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