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Corporate social responsibility in the food industry from a marketing perspective.

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Book Chapter (503.3Kb)

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info:eu-repo/semantics/closedAccess

Date

2020

Author

Tosun, Petek
Selçuk Köylüoğlu

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Citation

Tosun, P. & Köylüoğlu, S. (2020). Corporate social responsibility in the food industry from a marketing perspective. In A.Ö.Buckley (Ed.), Academic Studies in Administrative Sciences (pp. 77-106). Livre de Lyon, France.

Abstract

Rapid developments in technology, the increase in the world population, environmental degradation, pandemics, and various social problems have led to a different perception and understanding of marketing. Marketing has been increasingly expected to embrace and even contribute to the remedy of issues such as obesity and been discussed from a social responsibility perspective. Although several studies have investigated the impact of CSR in the food sector, the market shares of sustainable products are generally low, so there is a need to comprehend better the effect of CSR on food marketing in different contexts. To compile previous research and present findings in an integrated way, this study focuses on CSR in the food industry from a marketing perspective.

Source

Academic Studies in Administrative Sciences

URI

https://hdl.handle.net/20.500.11779/1394

Collections

  • İİSBF, İB, Kitap Bölümü Koleksiyonu [21]



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