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dc.contributor.authorÇakar, Tuna
dc.contributor.authorRızvanoğlu, Kerem
dc.contributor.authorÖztürk, Özgürol
dc.contributor.authorZengin Çelik, Deniz
dc.contributor.authorGürvardar, İrfan
dc.date.accessioned2022-11-03T12:33:20Z
dc.date.available2022-11-03T12:33:20Z
dc.date.issued2017en_US
dc.identifier.citationÇakar, T., Rızvanoğlu, K., Öztürk, Ö., Çelik, D. Z., & Gürvardar, İ. (2017). The Use of Neurometric and Biometric Research Methods in Understanding the User Experience During Product Search of First-Time Buyers in E-Commerce. Design, User Experience, and Usability: Theory, Methodology, and Management, 342–362. https://doi.org/10.1007/978-3-319-58634-2_26en_US
dc.identifier.issn0302-9743
dc.identifier.urihttps://doi.org/10.1007/978-3-319-58634-2_26
dc.identifier.urihttps://hdl.handle.net/20.500.11779/1873
dc.description.abstractUnderstanding user experience (UX) during e-commerce has been a relatively important research area especially in the last decade. The use of conventional methods in UX such as task-observation, in-depth interviews and questionnaires has already contributed for the measurement of the efficiency and effectiveness. This empirical study has aimed to make use of both conventional and neuroscientific methods simultaneously to provide a richer analysis framework for understanding the product search experience of the first-time buyers. The current work provides insights for the results from the combined use of conventional and neuroscientific-biometric methods in a UX study. Although this has been an exploratory study within a limited literature, the obtained results indicate a potential use of these methods for UX research, which may contribute to improve the relevant experience in various digital platforms.en_US
dc.language.isoengen_US
dc.publisherSpringeren_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectUser experience (UX)en_US
dc.subjectE-commerceen_US
dc.subjectProduct searchen_US
dc.subjectDecision makingen_US
dc.subjectTraditional user research methodsen_US
dc.subjectNeuroscientific methodsen_US
dc.subjectNeuroergonomicsen_US
dc.titleThe use of neurometric and biometric research methods in understanding the user experience during product search of first-time buyers in E-commerce -- Conference Paperen_US
dc.typeconferenceObjecten_US
dc.relation.journal6th International Conference on Design, User Experience, and Usability, DUXU 2017, held as part of the 19th International Conference on Human-Computer Interaction, HCI 2017Vancouver9 July 2017through 14 July 2017en_US
dc.departmentMühendislik Fakültesi, Bilgisayar Mühendisliği Bölümüen_US
dc.authoridTuna Çakar / 0000-0001-8594-7399en_US
dc.identifier.startpage342 - 362en_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.description.scopusid2-s2.0-85025157321en_US
dc.contributor.institutionauthorÇakar, Tuna
dc.identifier.doi10.1007/978-3-319-58634-2_26en_US
dc.description.PublishedMonthTemmuzen_US
dc.identifier.scopusqualityQ3en_US


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