Browsing Bilgisayar Mühendisliği Bölümü koleksiyonu by Author "Rızvanoğlu, Kerem"

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The use of neurometric and biometric research methods in understanding the user experience during product search of first-time buyers in E-commerce -- Conference Paper

Çakar, Tuna; Rızvanoğlu, Kerem; Öztürk, Özgürol; Zengin Çelik, Deniz; Gürvardar, İrfan (Springer, 2017)

Understanding user experience (UX) during e-commerce has been a relatively important research area especially in the last decade. The use of conventional methods in UX such as task-observation, in-depth interviews and ...
The Use of Neurometric and Biometric Research Methods in Understanding the User Experience of First-Time Buyers in E-Commerce -- Book Chapter 94

Çakar, Tuna; Rızvanoğlu, Kerem; Öztürk, Özgürol; Çelik, Deniz Zengin (Elsevier, 2018)

User experience (UX) research has attracted increasing attention especially in the last decade as the demand for online shopping has increased by 30.7% from 2014 to 2015 in Turkey. The traditional methods including ...