What Is Neuroentrepreneurship? The Theoretical Framework, Critical Evaluation, And Research Program
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KünyeGirişken, A., & Çakar, T. (2021). What Is Neuroentrepreneurship? The theoretical framework, critical evaluation, and research program. OPUS International Journal of Society Researches, 17(36), 2975-2991.
As interest in entrepreneurship research to identify the possible economic development opportunities that entrepreneurs can provide, entrepreneurship research's objective tools are reaching their limits. Researchers in entrepreneurship are striving to discover new techniques and methodologies to answer questions about what makes a person an entrepreneur and perhaps identify and encourage an entrepreneur in the next step. Although a great deal of research has been done to answer these questions scientifically, traditional techniques have failed to produce the desired answers. For this reason, researchers working in the entrepreneurship field have recently been increasingly interested in applying neuroscience methods, especially after the proliferation of research fields such as neuroeconomics, neuromarketing, and neuropolitics. Although the population of neuroentrepreneurship research is gradually increasing, we cannot say that the field has been studied theoretically enough yet. In this article, a theoretical definition of neuroentrepreneurship is made, and a scientific framework is tried to be gained on the way to future research.